Posts Tagged ‘Blue Cross’

Health Insurers increasingly will need to establish a brand identity to recruit customers and retain them

Kaleida Health has simultaneously created a new logo and tagline for the organization

The four largest health insurers in the state of Massachusetts recently posted higher earnings

The deal could help the Blues plans develop payment models that reward doctors for better care and develop accountable care organizations (ACO) with doctors and hospitals.

After successful pilot, BCBSF announced a statewide roll-out of its Patient Centered Medical Home (PCMH) program.

Health Insurers Seeking Increased Access to Consumers

Prime Therapeutics is planning for upcoming brands losing patent protection

Blue Cross Blue Shield of Michigan earned $222 million on revenues of $19.2 billion in 2010. The company’s 2009 was $21.6 billion and had a $257 million net underwriting loss. BCBSM said that its 2010 bottom line was helped by good returns on investments and efforts to control administrative costs. Blue Cross lost $168 million overall in its insurance business, with heavy losses coming in its policies to supplement Medicare. BCBSM…