Selling Into Health Plans

While the United States healthcare system continues to go through its evolution resulting from health reform initiatives, individual areas of the country are experiencing some unique market shifts or changes among the key stakeholders. As a result, organizations selling into health plans or delivery systems in those select areas of the country may be facing unknown changes among those key stakeholders or not fully understanding the current or emerging interrelationships among the key players in a geographic area.

In addition, specific disease states and or therapeutic technologies may be undergoing rapid or significant change that can improve patient outcomes as well as increase the cost of care related to delivering those outcomes.

To illustrate how these changes can be juxtaposed, we use the example of one MSA or specific geographic area bounded by the city of Pittsburgh Pennsylvania as it relates to the management as well as treatment for hepatitis C. This discussion briefly explores how a changing marketplace among health insurers and healthcare providers impact decisions being made by employers as plan sponsors as well as patients who are being diagnosed or treated for hepatitis C.

This brief video will provide the viewer with an example of some of the unique insights on the managed care an employer specific marketplace within the United States that the Bentelligence and Knowledge Source can provide your organization.